Within every market, consumers value the chance to build a rapport with the companies they buy from. The communication which takes place between businesses and consumers can have a profound effect on the success of a company. Now, more than ever, it falls to businesses to take the first step and reach out to customers, allowing them to instigate a healthy relationship. Here, we take a look at a number of things businesses can to do reach out to customers.
1. Online accounts
If you are able to tailor any experience at all to the customer, the internet is a great place to begin. The ability to personalise your home page to some extent for each customer is valuable and the key to doing so lies in online accounts. If you can encourage users to create an online account with you, comprising of a user name and password, you increase the incentive for them to return.
2. Email marketing
Email marketing is not only a great way to maintain a relationship with your customers, but it is also an effective means of proving to how much you value their custom. Offering special promotions which are available exclusively through your email marketing campaign makes customers feel valued and encourages them to return to your website. The process can be made simpler by the use of email marketing software.
3. Social media
Social media is an incredibly effective means of reaching out to customers, allowing them to voluntarily interact with your content in the public sphere. Not only is social media free to use as a marketing tool, but its openness allows companies to reach vast numbers of people with just a few clicks.
The brilliance of social media lies in the ability to share. If you can create honest, engaging and lively content which requires a small part of interaction on the customer’s behalf, you can easily find your customers sharing your content for you through their own social media profile.
4. Loyalty schemes
The internet is a great way to connect with new customers and clients, but what about holding onto those who have done business with you in the past? It can sometimes help to establish loyalty schemes which reward returning customers with special deals. Offering deals only to new customers can be alienating and can encourage customers to go elsewhere. Giving value to loyalty can only do good things for the relationship between you and your customers.